Pooja Koshti
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Est. 2013 · Ahmedabad
The Studio
A woman-owned atelier for Indian ethnic wear, built one garment and one relationship at a time.
About Us
"Pooja Koshti Clothing" is an Ahmedabad-based brand that is owned and operated by Pooja Koshti, a woman entrepreneur with a passion for Indian ethnic wear.
Although existing in a humble section of her family stores since 2013, Pooja's determination and creativity led her to open her own store in July 2016. This allowed her to showcase her designs in a more personalised and elegant way, attracting more customers to her brand. She continued to work tirelessly, designing new styles and expanding her product line to meet the growing demand for her unique and sustainable creations.
Pooja's journey to success is an inspiration to aspiring designers and entrepreneurs, demonstrating that with hard work, dedication, and a passion for what you do, anything is possible. She continues to be a driving force in the Indian fashion industry, designing and creating Indian ethnic wear that celebrates the rich heritage of India while also catering to the modern needs of women.
In March 2018, Pooja Koshti Clothing moved to a bigger store area located at Platinum Plaza, near Judges Bungalow, Ahmedabad to accommodate her expanding product line and customer base.
We are immensely grateful for the exceptional team. Their dedication, talent, and commitment have shaped our brand's success. From designers to artisans, marketers to sales professionals, each member plays a vital role. Their collaboration, professionalism, and passion inspire us every day. We owe our brand's reputation for quality and style to their hard work. Our gratitude is boundless for this outstanding team that continues to elevate our brand and fulfill our mission.
- Handcrafted in India
- Sustainable Practices
- Global Doorstep Delivery
- Bespoke Couture Services
The Atelier
The Hand of the Artisan
Zardosi laid flat with a hook. Aari chain stitch worked from beneath the frame. Khatwork appliqué fine enough that the seam disappears. Three disciplines that rarely share a table, in one room in Bodakdev.
Nothing here is made twice. Every garment is altered to the woman who will wear it, which is why there is no size chart on this site — and why a bridal commission takes six to eight weeks.
Every StitchA Story ofDevotion
Made to Measure
Nothing leaves the atelier until it fits the woman it was made for. A bridal commission takes six to eight weeks.
Our Team
The People Behind the Work
Designers, artisans, marketers and the people on the shop floor — their dedication, talent and commitment are what the brand is built on.
Every one of them has a hand in the quality and the style this studio is known for. If you would like to be one of them, write to us.
Come and see it in person
The studio is open monday – saturday: 10 a.m – 7:30 p.m. Private viewings are by appointment.