What to tell us when you message
Every product page opens a WhatsApp conversation rather than a checkout. Here is what makes that conversation fast.
Read the story
Pooja Koshti
Loading
20 July 2026 · 1 min read
Cotton season: dressing for an Ahmedabad summer
Été is the only collection in the studio made entirely of cotton, and it exists for the four months when nothing else is bearable.
By Pooja Koshti Clothing
From March to June, Ahmedabad makes its own case for cotton. Été is the collection that answers it.
Twelve pieces — kurtis and summer dresses — and all of them cotton. No lining, no embroidery weight, nothing that needs careful handling. They are the most affordable pieces in the studio and, by some distance, the ones that get worn most.
Why unlined matters
A lining traps a layer of warm air against you. In a dry heat that is exactly the wrong thing. Everything in Été is single-layer, which is less about minimalism than about the garment being wearable at two in the afternoon.
Looking after them
Cotton takes a normal wash and prefers a shaded line to a dryer. Colours in the printed pieces hold better if the first wash is cold and separate. Beyond that these are not delicate garments and are not meant to be treated as such.
If you want printed but not cotton
Poetry sits next to Été and does something adjacent — printed dresses and top-pant sets in mul and soft cotton, cut for days that do not need an occasion. Nothing in Poetry is embroidered either. The print is the whole idea.
Keep Reading
More from the Journal
Reet or Laleh: choosing between embroidery and handwork
Two collections, two very different kinds of occasion. A short guide to which one you are actually shopping for.
Read the story
Every piece is altered. Here is how that works.
We do not sell off a size chart. Every garment is adjusted to your measurements before it reaches you — which is why there is no chart on this website.
Read the story